While team-building may seem like a waste of work time for your sales team, it can actually improve their productivity & happiness, allowing you to increase your employee tenure & scale your organisation.


Burnout is a common occurrence for those who work in sales. After all, a sales role can be a high-stress, high-pressure job, and a sales team member will work long hours and deal with rejection often. You can prevent work burnout by providing a healthier, happier environment for your sales team which will help to keep them engaged and motivated.

Making a work environment less toxic and stressful involves building a positive, close-knit community for your employees. Beyond benefits and a well-paying salary, workplace happiness also stems from good relationships and a sense of belonging with colleagues.

But it can be hard for salespeople to foster team bonding due to the competitive and tiring nature of their work. That’s why regularly holding team-building events can help businesses promote that sense of community while also teaching the sales team relevant skills.


Sales Skills You Can Improve with Team-Building


Companies should invest time and resources into sales team-building activities because building rapport and trust doesn’t happen overnight. With consistent team-building, your employees can improve in the following areas and learn skills that are crucial to sales:

  • Internal communication skills
  • Critical questioning
  • Listening skills
  • Teamwork and collaboration
  • Audience identification
  • Customer problem definition
  • Presentation skills
  • Sales closing techniques

Do you have an upcoming team session or long meeting with your company? Try these fun ice-breaker games before you start.


Ideas for Sales Team-building Activities


The best sales team-building activities are often just plain fun. The role of a sales rep is stressful; sometimes, all that’s needed to get their guard down and promote bonding is to help them relax, have fun, and laugh. But it’s also good to inject creativity and challenges into these group exercises to help them grow and learn new skills.

Below are some fun sales team-building activity ideas drawn from playmeo’s innovative activity database. Enjoy browsing to your heart’s content.

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