Usually, I present one or more interactive sessions, but this year the organisers asked me to develop a session which would share with other educators the strategies I use to share my ideas with the wider world. Or, in other words, how to spread a good idea.
The session ran for an hour, but here are the key points:
Are you passionate about this idea? Does this idea get you out of bed?
Does your idea solve a problem? The best ideas, those which spread, are those which solve a problem for its customers/users, whether they know the problem or not.
What difference does it make? That is, will this idea simply be different to other offerings in the marketplace, or will your idea make a difference to the results your customers are looking for?
Just one strategy here – Publish. Share your idea – blog, write a book (hard, softcover or digital format), articles, online tutorials, etc.
This step is all about moving from selling your time (producing income) and selling a result (producing an asset).
Develop your idea around adding or giving enormous VALUE to your end users.
Consider building a list of potential users, by integrating an optin page on your website, or collecting the contact details of people you share your idea with, etc.
Finally, give, give, give and then ask for something. You must build a trusting relationship, one built on adding or giving something of value to people first. People can ‘smell the sell’ a mile away, so if the only reason you are communicating with folks is to sell them something, you’ll lose all credibility.
There is a lot more to share in this realm, but this is the model I have used very successfully for many of my enterprises.
Please contact me if you’d like to know more about how to spread a good idea.