To my customers and clients. This effort, which is rarely ever noticed or obvious, says I care – if this is the effort I take on the little stuff, imagine the care I’ll expend on the bigger, important stuff?
Anything else is less than remarkable.
And it’s important to note exactly what this word – remarkable – means. In the strict meaning of the word, is not another word for amazing, fantastic or incredible.
Remarkable is the ability to remark. When I create truly remarkable experiences for my group, they are compelled to remark about this experience with others. Or, in other words, the marketing of my product or service is baked into the very thing itself, ie not sprinkled on top (like most marketing) in an effort to attract people.